As those of you who have published books know, publishers spend very little money on promotion these days. The big pubs throw their whole wads at a few select titles, leaving their midlist authors to fend for themselves, and smaller pubs just don’t have the resources—their overhead eats up most of their income. So most authors have to pay for their own travel to events and for publicity campaigns (and shoot their own book trailers and make their own websites and write their own blogs—ahem).
Process Media, the publisher of Get Your Pitchfork On!, has been pretty generous with this book, but it’s no exception to the rule. So last fall I hired a local publicist, Sheepscot Creative, to reach out to web-based magazines and bookstores in markets we’d been unable to crack with previous efforts.
Sheepscot’s Dave and Bethany secured a number of online guest-blogging posts, and I’ve become a regular contributor to HandPicked Nation. One of their ideas regarding bookstores was to play up the pitchfork itself. Pitchforks are sort of synonymous with village mobs and old-world monsters like Frankenstein and zombies. Word on the street was that Brad Pitt was making a zombie movie—why not capitalize on that? So they created this “zombie apocalypse” campaign: check it out here. And share it with your local bookseller!
That’s why it pays to bring in outside talent—they can come up with ideas you never would! Thanks, Sheepscot.